Abrand Jeans
Abrand Denim is a Melbourne-based brand that creates quality denim, known for its premium fabrics, flattering fits, and authentic washes. It prides itself on being a brand of the people, made cool by those who wear it. Abrand draws inspiration from various Australian cultural elements to produce innovative street style denim pieces, perfect for fashion-forward individuals.
Starting our partnership with Abrand in June 2022, we've worked together on numerous essential features, improved their UI/UX, and modernised their tech stack. This relationship highlights our commitment to delivering exceptional, effective solutions.
By prioritising creativity, top-tier design, and state-of-the-art technology, we've supported Abrand in achieving their digital goals. We are excited to continue this fruitful collaboration and contribute to Abrand's ongoing growth and success.
Throughout our collaboration with Abrand, we focused on implementing key features and extensive UI/UX improvements to markedly improve their website. Our contributions included developing a detailed Denim Fit guide, incorporating advanced filtering options, and adding personalised recommendations to enhance user engagement and drive sales.
One significant project involved migrating Abrand's tech stack to a more robust and efficient platform. By utilising a statically generated, headless architecture, we decoupled the frontend from the backend, enabling greater flexibility, faster updates, and improved scalability.
Our ongoing partnership with Abrand has involved numerous impactful projects that have greatly improved their digital presence, website efficiency, and overall functionality.
+400%
-20%
>10%
5
“We've loved partnering with Woolly Mammoth to drive the growth of our E-commerce websites across the three brands. They understand each brand and bring to the table the technical expertise on how to execute both front end and back end large scale projects. They’re reliable when we've needed support the most and they've taken to time to understand our business goals.”
