Reflections Holidays
Camping, glamping, cabins or fully boutique, it doesn’t matter to us what your ‘outdoors’ looks like. We’re fans of all of it. We’re on a mission to get more Aussies out into the great wide open, and whether you’re fully ‘roughing it’ or exploring with all the comforts, we’ve got 40 locations spread right across New South Wales to let you do the outdoors your way.
Reflections Holidays sought a comprehensive website redesign to enhance user experience and align with their recent rebranding. We were tasked with modernising the user interface while retaining the existing booking provider. The redesign introduced new standalone accommodation pages, improved search functionality, and interactive tours.
Additionally, challenges with the existing booking platform required strategic solutions to overcome technical limitations. By overcoming these challenges, the updated website sets a new standard for the industry and helps distinguish Reflections Holidays in the competitive market.
We approached the redesign by immersing ourselves in the ethos of Reflections and the users' needs. Starting with a comprehensive audit, we identified areas for improvement and opportunities to showcase the ways to stay and enable users to search for availability efficiently and quickly. Insights from user testing guided the organisation of content, ensuring that relevant information took precedence.
A robust design system was established based on the brand guide, ensuring consistency throughout UI components and facilitating streamlined development as we employed a composable architecture with Sanity, NextJS frontend, and an Azure-powered backend to enhance performance.
The redesign of the Reflections Holidays website led to an increase from 1.2% to 4.7% in e-commerce conversion, demonstrating strategic insights and meticulous execution. As a result, online revenue has soared—a remarkable achievement that speaks volumes on the effectiveness of the redesign.
+292%
2
93%
+80%
"Working with Sam Logan and the team has been one of the greatest experiences of my career to date. It's rare that you meet an agency that is truly honest, trustworthy, and genuinely cares about your success. Sam and the team have made such an incredible impact on my life and our organisation. Their unwavering commitment to excellence and their proactive approach have significantly contributed to our success."
