Neuw
Neuw is an independent, modern denim brand that values cultural integrity. Inspired by Neuwlandstraat in Brussels, where Creative Director Pär Lundqvist began altering vintage denim, Neuw blends Nordic design with Melbourne's casual aesthetic. Known for its attention to detail, fit, and exclusive collaborations, Neuw offers premium apparel for men and women, available globally in Neuw stores and premium retailers.
We partnered with Neuw back in June 2022 and since then we've been integral in developing several key features, refining their UI/UX, and transitioning their tech stack. This collaboration underscores our dedication to providing high-quality, impactful solutions.
Through our emphasis on innovative approaches, superior design, and advanced technology, we've enabled Neuw to surpass their digital objectives. We look forward to continuing this successful collaboration and driving further growth and success for Neuw.
During our partnership with Neuw, we implemented essential features and comprehensive UI/UX enhancements that significantly elevated their website. Our initiatives included creating a detailed Denim Fit guide, introducing advanced filtering options, and integrating personalised recommendations to boost user engagement and sales.
A major undertaking was migrating Neuw's tech stack to a more robust and efficient platform. The adoption of a statically generated, headless architecture decoupled the frontend from the backend, providing greater flexibility, quicker updates, and enhanced scalability.
Throughout our collaboration with Neuw, we've undertaken several impactful projects that have significantly enhanced their digital presence, website efficiency, and overall functionality.
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“We've loved partnering with Woolly Mammoth to drive the growth of our E-commerce websites across the three brands. They understand each brand and bring to the table the technical expertise on how to execute both front end and back end large scale projects. They’re reliable when we've needed support the most and they've taken to time to understand our business goals.”
