Cash Train
Cash Train is committed to transforming consumer lending in Australia. With a proud 20-year history and branches nationwide, they offer convenient access to financial solutions both in-person and online. Their mission is to provide innovative, flexible, and inclusive credit options for all, ensuring everyone has a fair chance at finance.
Cash Train reached out to us for a website redesign and an updated tech stack to streamline website updates. Their previous branding was not only overly simplistic and outdated but also lacked authority and professionalism, which undermined client confidence. Our task was to modernise and build upon their branding to create a website that strikes a balance between professionalism and accessibility.
We reimagined Cash Train’s website branding by introducing new colours to enhance both approachability and professionalism. To build the website, we developed 30 reusable sections, along with customisable blog and branch templates to represent their 45 locations across Australia. Leveraging Sanity's document capabilities, we added the ability to filter branches by state and display them dynamically.
The site was built using a combination of Sanity and Next.js, ensuring a robust and dynamic user experience. Additionally, we collaborated with the SEO agency Indago to ensure that all pages were optimised for search engines, maximising visibility and performance.
Our collaboration with Cash Train led to the creation of a modern and approachable website that perfectly balances professionalism and user-friendliness. This redesign has significantly enhanced Cash Train's online presence, instilling greater confidence in their clients and streamlining their online interactions.
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