Cash Train
Cash Train is committed to transforming consumer lending in Australia. With a proud 20-year history and branches nationwide, they offer convenient access to financial solutions both in-person and online. Their mission is to provide innovative, flexible, and inclusive credit options for all, ensuring everyone has a fair chance at finance.
Cash Train engaged us for a website redesign and an upgraded tech stack to streamline updates and content management. While their previous branding was clean and straightforward, it had started to feel dated and lacked the authority and professionalism needed to instil client confidence. Our goal was to refine and build upon their existing identity, creating a website that balances trust, accessibility, and a modern aesthetic.
We reimagined Cash Train’s website with a refreshed colour palette that balances approachability and professionalism. To support a flexible and scalable site structure, we developed 30 reusable sections and customisable blog and branch templates to effectively represent their 45 locations across Australia.
The site was built using a modern headless technology stack, combining Sanity and Next.js to deliver a high-performance, dynamic experience. With Sanity’s document capabilities and Visual Editor, we enabled real-time content previews, making it easy for their team to manage and update content seamlessly. To maximise visibility and search performance, we collaborated with SEO agency Indago, ensuring all pages were fully optimised for search engines.
Our collaboration with Cash Train resulted in a modern, approachable website that perfectly balances professionalism and user-friendliness. The redesign has elevated their online presence, strengthened client confidence, and streamlined user interactions, making it easier than ever for customers to engage with their services.
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